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James Clarke is a digital innovator who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Media, Analytics & CRM at Frito-Lay North America, a key business unit of PepsiCo and a market leader in convenient snacks. Frito-Lay’s portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, SMARTFOOD® and TOSTITOS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.
James Clarke Job Title Sr Dir Media Analytics & CRM Company FRITO-LAY Connect via