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James Clarke

James Clarke is a digital innovator who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Media, Analytics & CRM at Frito-Lay North America, a key business unit of PepsiCo and a market leader in convenient snacks. Frito-Lay’s portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, SMARTFOOD® and TOSTITOS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.
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