Mike’s role as Head of Customer Insights is to simply make sense of the reams of
data now generated in today’s data-rich media landscape, and build these into
actionable insights for agencies, brands and publishers.
These skills have been honed over 20 year in a broad spectrum of advertising roles.
He has held several senior marketing strategy positions across press, out-of-home
and most recently programmatic sector while also leveraging his early career in
qual and quant research.
Mike joined Oracle Data Cloud following the acquisition of Grapeshot, where he
served as a consultant and owner of a full-service marketing strategy and creative