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Erin is the Director of AdTech Products and Services for Dow Jones. In her role, she oversees AdTech product development for automation, analytics, data and segmentation offerings for internal DJ teams and external customers of The Wall Street Journal | Barron's Group. Since joining Dow Jones in 2016, Erin has held multiple roles where she has served as advisor for Dow Jones committees in need of AdTech insight and guidance as well as spearheaded development of custom content programs based on data-driven insights.
Prior to joining Dow Jones, Erin worked in various digital advertising roles at Starcom MediaVest Group. Erin graduated from the University of Notre Dame with a Bachelor of Business Administration in Marketing.
Erin Laughlin Job Title Product Director, Advertising Product & Technology Company DOW JONES