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Lauren Sallata is Chief Marketing Officer at Panasonic Corporation of North America. It is the principal North American subsidiary of Panasonic Corporation and is the hub for all U.S. branding, marketing, sales, service and R&D functions. She leads the transformation and operation of the corporation’s digital, brand, content, advertising, and corporate communications efforts. She has a unique role in the company serving regional responsibilities as well as developing the global brand strategy. She leads the company’s presence at CES, using the show as a launchpad for the global brand platform as well as the company’s most recent What Moves Us campaign – which celebrates the power of purpose and passion shared by 270,000 Panasonic employees and celebrated Olympic and Paralympic athletes.
Adapting and thriving during massive change is a consistent thread and has been a key driver for high performance throughout Lauren’s career. Prior to joining Panasonic, she served as vice president and led marketing strategy and execution for a high-growth business unit at Xerox, following the company’s acquisition of Affiliated Computer Systems (ACS). Before that, Lauren held various roles at MCI, which was acquired by Verizon, and was recognized by leadership for her contributions to accelerated revenue attainment. With that experience, she has been leading Panasonic’s large-scale business and brand transformation in North America from consumer to B2B.
With more than 20 years in technology marketing and communications, Lauren has earned considerable industry recognition including a recent feature in the Wall Street Journal’s CMO Today. Industry awards have included B2B Campaign of the Year, Best Online B2B Campaign, and recognition by the ANA as one of three finalists for Marketer of the Year. Lauren sits on the Board of the CTA Foundation – a public, national foundation affiliated with the Consumer Technology Association – whose grants support programs that improve the lives of seniors and those with disabilities. Closer to home, in New Jersey, she served as a Board Member of The Arc, a non-profit that supports people with intellectual and developmental disabilities. She also currently acts as an industry advisor to the IT Solutions Marketing Association.