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Michael Shields is General Manager of Advanced Advertising at TripleLift and is spearheading the company’s ad product innovations for OTT. Prior to TripleLift, Shields was at Fox Networks Group, where he was SVP of Sales Strategy and Business Development. In this role, he was instrumentally involved in developing audience-first ad products, "in-action, integrated ads", new formats and pricing models and lowering ad loads across the Fox portfolio.
His responsibilities extended across Fox Broadcasting, FX Networks, Fox Sports and National Geographic. His previous roles include two tenures at Viacom, where he led the development of digital Ad Products and, earlier, developed the company’s digital advertising strategy.
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