In her nine years at the company, Beth has overseen client relationships and growth for fashion, luxury, specialty, department store, big box, electronics, personal care, home goods, home improvement retailers, quick service restaurants, and pure-play ecommerce companies. She led the US retail business for Facebook before moving to London in June 2018. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, grow ecommerce revenue, drive store foot traffic and sales, and measure the efficacy and impact of their marketing programs. Beth has spoken on marketing and the future of retail at events including Tech. by Retail Week, Emarsys Revolution, The Retail Summit (Dubai), Shop.org, SMX Social, Retailology, StorePoint, and in 2014 delivered a TEDx talk on millennials, technology, and change at TEDxYouth@HotMetalBridge. She currently serves on the Advisory Board of Tech.