Yonca is Google’s Chief Marketing Officer of Europe, Middle East and Africa (EMEA). She's been at Google for 13 years, oversees teams in 35 countries, and is responsible for marketing everything from hardware to consumer apps to ads platforms. Yonca cofounded Google Arts and Culture, and she's behind Grow with Google, the initiative which has trained 13 million people across EMEA in digital skills and will help 1 million find a job or grow their business by the end of 2020 - for which Google has received two awards from the European Commission. Prior to Google, she spent just under a decade at Unilever and four years at Yahoo!. She's on the Natural History Museum Advisory Board and the Founders Forum accelerateHER Advisory Board. She’s part of The Serpentine Galleries Innovation Circle, is a fellow of the Marketing Society, and also served on the Board of Heineken.