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As CMO, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.
His responsibilities support Unilever’s vision: growing the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan, pioneering new ways of integrating sustainability into the business.
Keith has led a step change in marketing at Unilever, making significant advances in digitizing the business, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.
Keith Weed Job Title Former CMCO, Unilever and President Company ADVERTISING ASSOCIATION