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As the Head of Merkury Advanced TV, Andy's primary responsibility is driving person based marketing and big data adoption in all areas of Television including Linear, Addressable, Connected, Programmatic and X-channel planning and Measurement. Andy has held several positions at Merkle including Chief Analytics Officer and he ran the Merkle data business. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. Andy has also held leadership positions at Razorfish, Personify and IRI. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.
Andy Fisher Job Title Head of Merkury Advanced TV Company MERKLE Connect via