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Patrizio “Pato” Spagnoletto is the Head of Marketing at Hulu where he oversees the company’s marketing efforts across the on-demand and Live TV businesses. Spagnoletto leads a team of marketers who are responsible for creating and executing campaigns and events across brand, creative, subscriber growth, B2B marketing and consumer research.
Pato previously served as SVP, Growth Marketing at Hulu where he drove significant growth of Hulu’s subscriber base through targeted acquisition, engagement and retention programs. His team’s efforts included securing a number of strategic third party partnerships including Spotify and Sprint, as well as high-profile initiatives like Hulu’s first Black Friday promotion offer and most recently the Disney bundle.
Prior to joining Hulu, Spagnoletto served as the Chief Marketing Officer at SteelHouse and was responsible for driving brand awareness and performance. During this tenure, SteelHouse doubled its revenue run rate and market penetration through a series of integrated marketing campaigns designed to differentiate SteelHouse as a one stop marketing platform for all digital channels.
Spagnoletto joined SteelHouse from Farmers Insurance where he was the Head of Digital leading the strategy and execution of the product roadmap and managing paid, earned and owned media. Before that, Spagnoletto held a variety of leadership positions at Yahoo! including VP, Global Marketing Services and VP, Marketing Americas.
Spagnoletto holds a B.A. in Economics from Lafayette College in Easton, Pennsylvania.
Patrizio Spagnoletto Job Title SVP & Head of Marketing Company HULU