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Deborah Brett is the Vice President of Mobile Advertising Sales and Strategy. She is responsible for creating and executing successful sales strategy for all new product launches across VMN's mobile, tablet and application business. This includes the launch of all branded apps, mobile web experiences, vendor and publisher partnerships, new platforms such as Xbox and Windows, Second Screen co-viewing innovation and Mobile Rich Media.
Brett oversees the effective monetization of all mobile video and display inventory, across VMN's Music and Entertainment brands, as well as mobile partners including Warner Music Group and Greystripe. In addition to inventory monetization, she manages mobile sales for VMN's award-winning marketing and sponsorships around brand initiatives, hit shows and live events. Brett collaborates closely with the integrated marketing, traffic, brand and research teams, while working hand-in-hand with the Linear and Digital sales groups, to evangelize VMN’s mobile capabilities, enhancing all relevant campaigns and partnerships across platforms.
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