The impact of Covid-19 hit fast and hit deep. Our industry, often referred to as the canary in the coalmine when it comes to the state of the economy, saw dramatic falls in spend and experienced a complete change literally overnight in the way it had to work through the crisis. Within the space of three months, the UK government became the UK's biggest advertiser as health information became paramount and advertisers gave their full support to reinforce vital messaging to the public.
As we create a new work office / work home / life balance...the events of 2020 have changed how we do business for good, it’s given us new ways of working to adapt to and accelerated the need for better workplace wellbeing.
Now is the time to build your own resilience, as we return to a new working pattern, be it in the office, at home, returning from furlough or a mixture of all three.
This workshop will provide you with the vocabulary to have 'mental health conversations' with yourself, friends and family during this new transition as we learn to live in the COVID-19 world. Using visuals from the book Let’s Reset, we will give you tips and tools to help you think about your own resilience, wellbeing and how to turn your anxiety into better performance.
Learn how to build your resilience to embrace the new ways of working, while engaging effectively with your colleagues, family and your boss all at the same time.
The COVID-19 crisis has had a major impact on the way we view interactivity, positively shifting perceptions around how efficient we can be in the virtual world.
Demand for virtual experiences that replicate or enhance physical experiences has accelerated.
In 2019 Verizon Media, outlined the impact 5G would have on immersive media. With 5G technology having advanced significantly and as we emerge from the pandemic, hear how this new generation of connectivity will define how humans live, work, and play in the new world.
Head of RYOT Studio EMEA, Verizon Media
Porn — the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive industry, it has catalysed the development of real-time credit card verification, video on demand, SEO and enabled broader bandwidth. It’s safe to say, what happens in porn, soon happens in advertising. And just as the conversation in advertising is focused on doing good, fair trade and woke-washing, a similar discussion has been raging for years in the adult industry.
Founding Partner, futurefactor
Senior Research Executive & Founder, #NotYourPorn
Jennifer Lyon Bell
Founder, Blue Artichoke Films
Head of Marketing & Partner, Fanbaits.com
The Experience Economy was born out of the rise of digital and technological advancements. Yet with Customer Experience becoming increasingly commoditised, investment in technology alone won’t ensure long term success for brands.
Brands are facing a new set of challenges that only a creative approach to experience can help solve.
Digital marketing is fundamentally broken. It is the solution to every business challenge. Marketing automation will fix any process. Leads flow through. Quantity trumps quality. Long sales cycles keep the truth in the shadows. Marketers celebrate strong quarters, while sales partners are frustrated.
The customer is lost.
Arbitrary digital marketing damages brand, business and your customers. This episode will explore where marketers have gone wrong and how we can be prepared for the Future of Digital Marketing.
The open web as we know it today is under threat. While it's advertising that funds the internet, advertisers ironically have yet to uncover an alternative for third-party cookies and the clock is ticking. Brands, platforms, and consumers will need to come together to keep this new private web safe, secure, neutral, and decentralised. Join Aqilliz CEO Gowthaman Ragothaman and BritePool CEO David J. Moore to discover the latest technological breakthroughs in identity management and what they mean for the industry’s future.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career.
In a time where traditional media production has been limited and young creatives are struggling to find jobs The Dots and Pinterest teamed up to create a competition where creatives are challenged to reimagine Christmas campaigns on Pinterest for major brands like Sony Music, Baileys, Birds Eye and Made.com. Join Pinterest, The Dots and key challenge judges as they dive into the best work from the programme and discuss the ways we need to rethink advertising in our new reality.
Director of Marketing, Europe, Pinterest
Founder, The Dots
Creative Partner, Mr President
As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Vihan Sharma from LiveRamp for some exclusive insights, trends and ideas!
Managing Director for LiveRamp Europe, LiveRamp
Brand suitability has become an important consideration for brands and agencies in 2020. Quality journalism drives superior engagement and attention amongst consumers, but brands want to ensure that they’re not placing ads next to stories of ‘current tragedy’. New technologies have emerged to help navigate digital content, yet old errors persist. Join Mike Hemmings, head of EMEA insights, for a discussion of why one such method - blocking content based on the presence of keywords - can cost your campaign dearly.
Head of EMEA Insights, Oracle Data Cloud
BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe. Join the BBC and Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
Head of Brand Strategy at the BBC and Head of Planning at BBC Creative, BBC
Executive Creative Director, Superunion
What happens when a brand hands over creative control? In the intimate environment of podcasts, giving creators the freedom to talk about your brand in their own voice unlocks a level of authenticity and resonance unlike any other medium.
Acast, the world's biggest podcast company, and Dan Snow, from the UK's most successful history podcast History Hit, discuss podcasting as a new creative frontier and how advertisers can get involved.
Host of Dan Snow's History Hit
Content Partnership Coordinator, Acast
The ethical elements of a product or service are rarely the only drivers behind people’s decision-making, in fact they’re more likely to be the justification. Let's be honest, as fantastic as Patagonia's social values are, they wouldn't sell half as many backpacks if their stuff wasn't top quality, and cool.
Based on her own experience, in this workshop founder of ethical ad platform Good-Loop (and one of the Forbes 30 Under 30 cohort) Amy Williams will explore how profit and purpose can be united, to build a brand that truly matters. We'll use the workshop space to discuss some of the reasons why consumers are increasingly looking for ethical and social alternatives when making their purchase decisions. We'll explore some tangible ways that businesses can successfully driven social change without compromising on quality, price or scale. We'll also look at some of the communities and movements that have shaped this idea of 'social business' over the last 10 years - from BCorps to Zebras.
The post-COVID-19 world is markedly different from what we have all seen before. Marketers are challenged to think more creatively about messaging, execution, and distribution; and ROI has never been more important. As a result, a brand’s ecosystem of partners must shift their value propositions and provide value and offerings they may not have imagined previously. In this conversation, hear from IPG COO Phillippe Krakowsky on how the holding company and its agencies are reinventing their model for a future that’s come earlier than expected, all with a goal to help marketers navigate unprecedented challenges.
Executive Vice President and Managing Director, MediaLink
Executive Vice President, Chief Operating Officer, IPG
As working parents juggle educating and entertaining their child(ren) while trying to work from home, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage means for families and the brands trying to meaningfully reach them.
With over 180m people using AR daily on Snapchat, the camera offers brands entirely new ways to deliver immersive, useful and fun experiences. Join Snapchat’s Global Director of Creative Strategy and guests as they discuss how the camera connects brands to the Snapchat Generation.
International Director of Creative Strategy , Snap Inc.
Great expectations were set for 2020, but in a little over three months the world had already been thrown into a whirlwind of uncertainty.
We’re living in an age of anxiety. It’s become harder than ever for consumers to make the right decisions – or even to know what do in the current climate and are increasingly looking to brands and their leaders for guidance and stability. However, simply responding on Twitter is not enough – brands need to become the change they are tweeting about.
Vice President, Digital Strategy, MWWPR
Hear from an expert as our AW2020 host Bridget McManus walks us through this expert analysis segment. She’ll be talking to Sharon Harris from Jellyfish to hear their take on the biggest issues facing our industry and society.
If you want positive things to come out of internet technology, they have to be deliberately engineered that way.” Those were the words of Pinterest’s founder and now we’re saying - the same goes for Adland.
After a year that has changed our industry beyond all recognition, meet the leaders reshaping the future and their vision for what a more diverse, inclusive and positive Adland means for consumers and culture at large.
UK Country Manager, Pinterest
Founder & CEO, Let's Reset
Co-founder and CEO, Amaliah
Head of Response / Resolution Media & Board Director, PHD UK
With a global pandemic, online education has taken center stage from elementary schools to universities to the need to upskill workers.
Hear from Walden University, a 50-year pioneer in the space, and Jellyfish on how they partnered to evolve the digital experience for online learners and drive for social good. You don’t want to miss this conversation. This is a true digital disruption.
Chief Solutions Officer, Jellyfish
Senior Vice President, Commercial Operations and Chief Marketing Officer (CMO), Walden
Brand purpose has never been more vital than right now. Is this the perfect opportunity for brands to renew commitments, redefine responsibility, create new meaning and find new connections; or are the risks of being seen as phoney simply too great?
Chief Global Head of Strategy, Zenith
International CEO , WPP Health Practice
VP, Paid Social EMEA, Essence
Director of Marketing, Europe, Pinterest
Head of Sales Bing Ads UK, Microsoft
The impact of Covid on advertising and the economy has created a confusing landscape. We are facing one of the deepest recessions on record, online sales in some places have generated more than four years of growth in four months, and consumers continue to expect more from their brands. What can we learn from those best-performing sectors and how do values influence a company’s business strategy? Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss digital, privacy, diversity and why, for them, doing what’s right is right for the business.
Chief Marketing Officer, Europe, Middle East and Africa, Google
It is well documented that consumers are increasingly buying into brands that stand for more than just profit gains and that brands with an authentic, well communicated purpose consistently outperform others. The rise in ‘belief buying’ is a real consumer trend as is the expectation that brands have the opportunity to be a real force for good in the world. Clearly communicating your company’s efforts is more important than ever. In this session, National Geographic shares insights from the past year of how the brand leverages its media platforms to engage millions of consumers in its brand purpose; and will share examples of work from global partners delving into the devices & strategies that deliver results.
Vice President, Brand Partnerships, National Geographic, Europe & Africa National Geographic (The Walt Disney Company)
They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop.
In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.
CEO , Advertising Producers Association
VP Global Marketing , The Mill
Head of UKAEG, The Advertising Association
TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.
Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.
Brands Director, Direct Line Group
Chairman and Chief Strategy Officer, Saatchi & Saatchi
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in Sept 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 9 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Marketing Director, UK, Burger King
Managing Director, Jones Knowles Ritchie
Head of International Marketing at Facebook, Fatima Saliu, will discuss Facebook’s journey of building timeless brands and how to stay true to your brand while responding to the unprecedented and unpredictable challenges we’re facing today.
Head of International Marketing , Facebook
Executive Creative Director , Taproot Dentsu
What factors influence the decisions of business-to-business buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle?
To evaluate the influence of emotions in B2B decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation and workshop from B2B International will enable marketers and advertisers to build stronger emotional connections with their target audience.
Managing Director, London, B2B International
As the country continues to experience unrest due to the pandemic, working women are struggling to balance their full-time career, family and personal wellbeing. Juggling these responsibilities while maintaining mental and physical health is overwhelming even pre-pandemic, and now it is practically impossible.
The pandemic has also led to a more stagnant lifestyle for many. Working women now spend more time sitting in their homes for most of the day with no commute, and with blurred lines between before and after work. Making healthier physical lifestyle choices is now harder than ever with the pantry a room away from the office, and less alone time between partners. Also, as people feel overwhelmingly stressed, many feel a desire to eat and drink more and exercise less. Katie will speak to physical wellness experts to educate attendees on how to improve their physical health, in a doable way, while balancing their career.
Editor-in-Chief, Women's Health
Mental Fitness Expert and Founder, 360 Mind Body Soul, LLC
Creator & Host, Perspectives
Health, wellness, and weight loss expert, Target 100 Inc
Edwina Dunn, data science entrepreneur and Founder of The Female Lead will be sharing her ground-breaking research which explores the impact of social media on mental health. The charity have studied a diverse group of young girls and their social media consumption in depth. Through speaking to them, the team discovered powerful and innovative ways of improving ‘Social Media Health’.
The research came out of global concern around the effect of the digital world on people’s wellbeing, especially girls. Current social media guidance focuses on safety and time limits, but very little on how to make the experience more enriching. Dunn wanted to know: can social media become an inspirational force?
This project has reached over 18,000 schools and has an active engagement from over 20 million people.
TikTok's European MD of Global Business Solutions Stuart Flint sits down with a special guest of TikTok to discuss the importance of brands being authentic in their communications with audiences, and how they can play an active part in popular culture. 2020's biggest cultural moments and trends started on TikTok, showcasing an opportunity for brands to authentically connect with millions of users and Creators on the platform to be part of cultural conversations from the very start.
A few years ago, most of us didn’t have the imagination to see that game engines would be used for anything other than blasting nazi zombies or racing supercars. Today it’s a different story: game engines and what they power — from CGI in The Mandalorian, to complex VR and immersive experiences — are turning industries on their heads. So how can game engines help take us from creators of brand artifacts to curators of brand worlds? Join Iain Tait, ECD at Wieden+Kennedy London, for a deep dive into real-time.
Join Sarah from Cultivate Good for a 20-minute yoga flow designed to get you up and moving! Suitable for all levels. Want to flow with music? Turn on this Spotify playlist: https://open.spotify.com/playlist/4xYLr97GHUxtXaiRZcKHee?si=elsMWRm2QwqKjKhNFduW-Q
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network & the UN will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council.
Senior Media Director, GSK Consumer Healthcare
Advisor on Migration and Human Rights, Office of the UN High Commissioner for Human Rights
Each year, billions of advertising dollars go to waste as marketers rely on incomplete
data when making decisions on their cross-media strategies especially when attempting to scale
across countries and brands.
Hear how Nielsen is approaching marketing planning and helping brands to make smarter decisions based on insights and benchmarks.
In This Session You’ll Learn
● What is outcomes based measurement?
● Where are marketers' missing opportunities to prove the effectiveness of their campaigns
● The importance of having and using ROI benchmarks
OMD has built a reputation for innovative approaches to helping increase agility with our clients. The pressures of the coronavirus have provided an opportunity to forge new tools and approaches that have helped us deliver better decisions, faster when they are needed most. Join us for a close look at some of what has been developed, from rapid planning and intelligence gathering to groundbreaking quantitative methods for deciding when and where to pause social media and other channels in the face of content of concern.
Chief Product Development Officer, OMD
Global Head of Technology & Emerging Platforms, OMD
The threat DTC brands pose to legacy brands has been a hot topic of conversation for quite some time now. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the benefits that ‘being more challenger’ can bring. These brands need a roadmap to understanding a challenger mindset, which is what this session will provide.
Snap Inc.’s VP of Diversity, Equity & Inclusion, Baroness Oona King talks to UK General Manager, Ed Couchman, about ways we can all be catalysts for meaningful diversity, equity, and inclusion in the world’s most influential sectors — tech and media.
Baroness Oona King
VP of Diversity, Equity & Inclusion , Snap
Through the pandemic we've seen new consumer trends emerge and existing trends accelerate. As we head into 2021, what are the consumer trends that will be most influential for marketers? And how should brands adapt to meet them?
Director of Brand Research, Pinterest
Justin De Graaf
Head of Research and Insights, Ads Marketing, Google
European Director, Wunderman Thompson Intelligence
Former CEO, Amplifi Dentsu Aegis Network, WACL President 2018/19, NABS Trustee, WACL
An influential playhouse in London with an explicit mission to amplify diverse voices and stories, and expand access to quality theatre. The Creative Director, Kwame Kwei-Armah, is one of fewer than five Black creative directors globally of mainstream playhouses.
British actor, playwright, director and broadcaster, Young Vic
Shereen Jasmin Phillips
Trustee, Talawa Theatre Company
Recent disruption has amplified the demand from clients for diversified services, making this an opportune time for agencies to transform their business model.
However, there's no one-size-fits-all playbook for transformation and building out new capabilities in a way that's financially sustainable can be complex.
This session is an opportunity for the industry to understand how to support transformation, helping both agencies and advertisers alike identify key areas of focus and how together we can drive progress.
Principal Analyst, Forrester
Managing Director, Agencies and Partners, Google
Global Chief Client Officer, UM Worldwide
A mindset shift is taking place as companies stop considering people only in the context of business needs and think more about what people are experiencing in the world around them and what they value. 2020 has been the year of acceleration of knowing your brand purpose and acting in a way that is genuine and authentic.
VP, Global Partner Service, Microsoft Advertising, Microsoft
Head of Global Marketing at Crocs, Crocs
As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Karen Gross from DoubleVerify for some exclusive insights, trends and ideas!
An insightful dialogue between two creative minds as they tap into the mechanics of creating and shaping characters for the big and small screen.
Critically acclaimed journalist and author Taffy Brodesser-Akner and award-winning director Harry Bradbeer (“Fleabag”) will delve into Bradbeer’s process and discuss how he creates and executes his vision to bring compelling protagonists to the screen.
Bradbeer will talk about the keys to successful collaboration in all stages of development, starting from how he chooses new material. Finally, Brodesser-Akner will highlight Bradbeer’s latest project, his recently released feature film directorial debut, “Enola Holmes”, a timely rally-cry for freedom and independence told through the eyes of an inquisitive teenager.
Beyond a formidable body of work on the Big Screen, Richard Curtis has devoted his life to fighting for those less able to fight for themselves. COVID 19 has taken over so many headlines, but our old challenges around the climate crisis, poverty, clean water access, all remain. So what does the future of fundraising look like? What role can society, companies and governments play in aligning their finances with their values? And how can we leverage this crisis to build back better in a post-COVID world?
Executive Director, Advertising Week
Richard Curtis CBE
BAFTA Award-Winning Film Writer & Director, Co-Founder & Vice Chair, Comic Relief
There is no word in the English language for a parent who has outlived their child.
There are many reasons for this, but one is that we simply don't talk about it.
As an industry that is designed to change behavior and frequently influences the adoption of words and phrases into every day conversation, Katie Ingram, Mother to a stillborn daughter, sends out a rallying cry to ad land to help find the words.
Marketing and Insight Director, ESI Media
Today’s environment is ruthless on global brands. From COVID-19 to social movements, to rising pressures from new employee and consumer expectations, never before has there been a need to align a company’s brand narrative with the mission, values and policies that define it. In short …people want to associate with people, not companies, and the ones that are able to humanise what they do and what they stand for are going to be the survivors.
Learn first-hand from Microsoft Advertising’s Senior Market Intelligence Researcher, Kelli Kemery in how she designed a groundbreaking study using psychology and overcame hurdles to pave the way to inclusive advertising insights.
Market Researcher, Microsoft
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