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WSJ: Unlocking Key Audience Insights

Mon, October 05 at 4:00 PM EDT

Rebuilding Channel presented by Twitter

In this session...

The Wall Street Journal | Barron’s Group has built a highly-effective data and technology solution set that provides marketers with best-in-class insights, storytelling techniques, and targeting capabilities that enhance performance. We’ll be speaking to a leading agency executive, the head of marketing and GM of The Trust, and a Dow Jones data tech architect, to understand how to deliver on what clients are looking for - a better and clearer understanding of their target audiences.

We will also be unveiling Dow Jones InSite, a first party data tool that unlocks key audience insights and enables best-in-class content development, media recommendations, and enhances campaign performance in brand safe and contextual environments.

Presented with


Speakers

Darrell Kirton Senior Editor The Trust at Wall Street Journal | Barron's Group
Eric Levin Global Chief Content Officer Spark Foundry
Erin Laughlin Product Director, Advertising Product & Technology Dow Jones
Paul Tsigrikes Head of Marketing & General Manager The Trust at The Wall Street Journal | Barron's Group

Event Details

Event Type Episode

Track  Audience & Data  

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