In this session...
This panel is brought to you by Winmo and Propeller Group.
Competition is fiercer than ever if you are a Martech vendor. Marketing, Media, Digital and Technology decision makers are all under pressure to deliver greater ROI on a smaller budget. And their time is precious.
They value tools and platforms that can help achieve their goals but they don’t want to wade through a blizzard of buzzwords and hype. Learn what budget-holders look for when running the rule over a prospective MarTech partner and how best to approach them in this punchy but constructive session.
The discussion will feature Kerry Dawes, Director of Marketing Technology at TUI Group alongside Winmo CEO Dave Currie, the session will be chaired by Propeller Group Director of Content and former Marketing Week Deputy Editor Branwell Johnson.
It’s a must attend for vendors and client-side buyers who want to learn what they should be looking for in a tech partner.
What You'll Learn from This Session...
- What brands are prioritising in MarTech
- What they expect for their investment
- What they expect vendors to understand when pitching.