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Building customer-centric omni advertising

Wed, October 07 at 12:30 PM EDT

Acceleration Channel presented by Acxiom

In this session...

Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. As the largest omni channel retailer in the US, only Walmart can measure omnichannel outcomes at scale. Join this fireside chat with Walmart Media Group GM, Stefanie Jay and Charlie Chappell from Hershey to learn how Walmart is developing relevant, innovative omni retail experiences and media solutions that serve the ever-changing needs of our customers, while building partnerships brands trust.

What You'll Learn from This Session...

  1. The present and the future of retail is omni. Customers want to shop however they want to shop, when they want to shop and where they want to shop. Retailers who can keep up with and stay ahead of these customer shopping habits will win.
  2. As the largest omnichannel retailer in the US, Walmart leverages first party data to understand what our customers want across all channels and based on the different stages of their lives they are in.
  3. Walmart Media Group’s about using Walmart’s rich insights to create smart, personalized campaigns that connect our customers to content and offers they’ll find most relevant.

Presented with


Speakers

Stefanie Jay VP & GM Walmart Media Group
Charlie Chappell Sr. Director, Global Integrated Media The Hershey Company
Kara Rousseau VP of Marketing Walmart Media Group

Event Details

Event Type Episode

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