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Groceries Go Digital: How the Pandemic Turned the UK into Online Shoppers

Wed, September 30 at 7:00 AM EDT

Rebuilding Channel presented by Twitter

In this session...

More than three quarters of people in the UK now do at least some online grocery shopping, according Waitrose’s August 2020 Study “How Britain Shops Online: Food & Drink Edition”. Meanwhile, Retail Economics reports that consumer behaviour is evolving “at a frightening pace" and the single largest challenge for retailers is to meet, if not exceed, customers' expectations.

Founded in 1904, Waitrose has relentlessly kept the customer and it’s people at the heart of its business, pivoting to meet changing social trends for over a century. Most recently, having accelerated its online expansion, Waitrose.com is on track to treble its size to become a £1bn business by the end of the year. Its revamped food innovation centre has seen the recent development of 5,000 new or reformulated products.

As a result, Waitrose has become one of the UK’s most enduring and best loved iconic brands, with an unrivalled reputation for customer care and culture in the workplace.

Martin George, Head of Customer, Waitrose, joins Suki Thompson, Founder and CEO Let’s Reset & Xeim Director/Oystercatcher Chair, for insights and forecasts into the rapid change of shopping behaviour the importance of culture in the fast-paced world of grocery retail.

What You'll Learn from This Session...

  1. How have Waitrose and other retailers customer needs changed over the last 6 months? Will this be permanent?
  2. How has marketing had to respond to the challenges of Covid?
  3. If online shopping is to become the norm – how does that change expectations in the physical retail space?
  4. How is Waitrose reconnecting with customers in the digital and the physical world? And what's next?
  5. How have you developed the Waitrose brand and culture during the pandemic and in the future, in this increasingly competitive world?
  6. What have you done to look after the wellbeing and mental health of all JLP/Waitrose staff during and beyond the pandemic

Speakers

Suki Thompson Founder & CEO Let's Reset
Martin George Director of Customer Waitrose

Event Details

Event Type Episode

Track  Beyond Retail  

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