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In Conversation: ViacomCBS’ David Lawenda & Horizon Media's David Campanelli

Wed, October 07 at 11:20 AM EDT

AWStudios Channel

In this session...

ViacomCBS’ David Lawenda and Horizon Media’s David Campanelli will sit down with AdAge Senior Editor Jeanine Poggi to discuss the state of the digital advertising marketplace and the ways marketers can effectively engage consumers at scale. They’ll also discuss ViacomCBS EyeQ, the company’s new connected video ad platform, which will drive reach and ad effectiveness for brand and agency partners across one of the largest premium video audiences in the U.S.

What You'll Learn from This Session...

  1. How marketers can effectively engage consumers at scale
  2. How to capitalize on the massive shift to streaming and the increasing volume of digital video in the marketplace
  3. How a simplified and unified buying environment can drive incremental reach and ad effectiveness

Speakers

Jeanine Poggi Senior Editor Advertising Age
David Campanelli EVP, Chief Investment Officer Horizon Media
David Lawenda EVP of Sales, Digital Video and Interactive ViacomCBS

Event Details

Event Type Episode

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