In this session...
US Digital Ad Spending: Top Trends Driving Growth And Ad Spending
In this info-packed, data-driven session, eMarketer principal analyst Nicole Perrin shares the firm's latest US ad spending forecast and explores the factors influencing spend across channels, formats and devices through 2021 and beyond.
* How much US advertisers are investing in digital advertising, including on Google, Facebook and Amazon
* How macroeconomic challenges and pandemic-related shifts in consumer behavior are changing buying patterns
* Other factors buyers and sellers need to know through 2021