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How has the US CTV landscape evolved in the shadow of COVID-19?

Mon, October 05 at 12:00 PM EDT

Acceleration Channel presented by Acxiom

In this session...

Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic.

Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible.

Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key US CTV research.

Video advertising platform, Unruly, part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic.

Unruly’s study, created in conjunction with sister brand Tremor Video, looks closer at the CTV landscape five months after the global outbreak of the COVID-19 pandemic.

The US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible.

Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, in this episode to learn more about our key US CTV research findings and how advertisers can tap into current CTV opportunities in the US. View Less

What You'll Learn from This Session...

  1. CTV is more effective than linear TV at driving key consumer behaviors.
  2. 35% of US consumers have tried a new ad-supported streaming service since the COVID-19 pandemic outbreak.
  3. 73% of US consumers say they would prefer to watch their favorite TV show for free with ads rather than pay for an ad-free experience. 65% US consumers actively seek ways to watch TV programs and films for free of charge.
  4. 64% of consumers in the US plan to reduce the amount they pay for TV services-- 44% plan to do so by reducing paid subscriptions and 42% plan to cancel cable TV.

Presented with


Speakers

Terence Scroope VP Insights & Solutions, US Unruly

Event Details

Event Type Episode

Track  AdTech  

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