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Capturing the Connected TV opportunity: Why the growth of CTV cannot be ignored

Fri, October 02 at 5:30 AM EDT

Acceleration Channel presented by Acxiom

In this session...

Video advertising platform, Unruly, released a study investigating consumer attitudes and consumption habits around connected TV (CTV).

Our research looks closely at the UK CTV landscape five months after the global outbreak of the COVID-19 pandemic.

Join Unruly’s Global VP of Insights & Solutions, Rebecca Waring to find out more about the key findings and learn how advertisers can tap into current CTV opportunities.

Video advertising platform Unruly, part of Tremor International, released a study in late August that investigating consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic.

The findings show there has been an acceleration in the use of connected TV. The UK consumers’ pivot to CTV provides an opportunity for brands to reach TV audiences at scale in a highly targeted, personalised way that has, until now, not been possible.

In this branded episode, Unruly’s Global VP of Insights & Solutions, Rebecca Waring, will walk you through our key findings and how to take advantage of the current CTV opportunity.
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What You'll Learn from This Session...

  1. More relevant targeting and greater personalisation mean CTV ads performs better than the UK TV average.
  2. 82% of the UK population now has access to CTV content. Almost a quarter of UK consumers have tried a new ad-supported streaming service since the outbreak of the COVID-19 pandemic.
  3. UK consumers now plan to reduce the amount they pay for TV services.

Presented with


Speakers

Rebecca Waring Global VP of Insights & Solutions Unruly

Event Details

Event Type Episode

Track  Future of MarTech  

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