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The power of TV advertising: a case study from UKTV

In this session...

TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.

What You'll Learn from This Session...

  1. Key TV advertising benefits - facts and stats
  2. How TV advertising can help build and scale start-up businesses
  3. What is airtime-for-equity?

Presented with


Speakers

Andrew Nowell CEO PitPat
Sheena Amin Director of UKTV Ventures

Event Details

Event Type Workshop

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