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Understanding the Value of Public Conversation on Twitter

In this session...

More than any other social platform, people come to Twitter to start, read and join conversations about what's happening - and these conversations can have different shapes with millions of participants. This MasterClass will explore the importance of conversation for brands on Twitter that can help brands better understand the holistic impact of brand conversation on Twitter.

What You'll Learn from This Session...

  1. People come to Twitter with a discovery mindset, an appetite to learn about and discuss what’s happening.
  2. Increasing brand conversation volume by 10% can lead to an increase of up to 3% increase in sales
  3. Conversation shape is important because, by understanding it, brands can better optimize their media strategy on Twitter.

Presented with


Speakers

Cartier Stennis Director, US Market Insights and Analytics Twitter

Event Details

Event Type Masterclass

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