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TV’s Greatest Power Play is Cross-Platform Measurement

Tue, October 06 at 4:00 PM EDT

Acceleration Channel presented by Acxiom

In this session...

This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is giving TV the greatest power play.

What You'll Learn from This Session...

  1. Importance of cross-platform measurement
  2. The future of identity and audience
  3. TV's role across the consumer journey
  4. The power of addressability

Presented with


Speakers

David Kline President, Spectrum Reach, EVP of Charter Spectrum Reach
Jo Kinsella President TVSquared
Jason Manningham CEO Blockgraph
Sean Cunningham President & CEO VAB

Event Details

Event Type Episode

Track  Moving TV Forward  

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