In this session...
This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is giving TV the greatest power play.
What You'll Learn from This Session...
- Importance of cross-platform measurement
- The future of identity and audience
- TV's role across the consumer journey
- The power of addressability