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Stream Big: Rethinking Ad Innovation in OTT

Mon, October 05 at 3:30 PM EDT

Entertainment Channel

In this session...

TripleLift's mission is to make advertising better for everyone -- content creators, brands and most importantly, viewers. This year during Advertising Week, we’re excited to announce the launch of our OTT Advanced Ad Formats and share what we’ve learned from early deployments that we think can inform what the future of brand-supported television looks like.

What You'll Learn from This Session...

  1. Programmatic, post-production product placement has arrived.
  2. Discover new methods for measuring the impact of brand integrations.
  3. Brand Integrations have a measurable impact on traditional working media.

Presented with


Speakers

Michael Shields GM of Advanced Advertising TripleLift

Event Details

Event Type Episode

Track  Streaming  

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