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To stay a leader, act like a challenger

Tue, September 29 at 9:30 AM EDT

Rebuilding Channel presented by Twitter

In this session...

Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.

In times of incredible change & ambiguity, category market-leaders need to pivot to a challenger mindset. No one knows this more than Direct Line. In 2014, the brand reinvented itself and the category - with transformative outcomes for both the business and the brand. Fast forward to 2020 Direct Line is doing it again. View Less

What You'll Learn from This Session...

  1. Hear how bravery transformed the Direct Line business and what they learnt along the way
  2. Understand the implications that 'living' your creative idea has on the composition and running of your business
  3. Explore how to make the creative idea exist beyond the marketing brief and at the heart of the organisation.

Presented with


Speakers

Kerry Chilvers Brands Director Direct Line Group
Richard Huntingdon Chairman and Chief Strategy Officer Saatchi & Saatchi

Event Details

Event Type Episode

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