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CMO Roundtable: How TikTok is Propelling a New Generation of Brand Ambassadors and Fueling Brands’ Businesses

Thu, October 08 at 12:30 PM EDT

AWStudios Channel

In this session...

In a competitive environment, standing out amongst the crowd is challenging, and the pandemic's resulting strain across the industry has only added to these challenges. Many long standing brands have quickly pivoted, or risk being replaced with products that provide consumers with curated, easier-to-access products.
Join us for a CMO roundtable discussion where we will dive into how brands are quickly recognizing the power of tapping into communities of Gen Z and Millennial brand ambassadors as a way to build brand loyalty and encourage consumers to authentically join in.

Presented with


Speakers

Amanda Amar Director Global Communications ALDO Group
Craig Brommers CMO American Eagle
Katie Puris Managing Director, Global Head of Business Marketing TikTok

Event Details

Event Type Episode

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