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Partnership Marketing in the Age of Esports

Wed, October 07 at 11:30 AM EDT

Entertainment Channel

In this session...

From multi-year agreements to title rights of international competitions, esports is proving to be a valuable avenue for partnership marketing. Still, there's a lot to consider when developing platforms within an evolving space - especially one with such a passionate and discerning following.

During this panel, our experts will share an in-depth look at partnerships in esports, what brands can do to successfully align with teams and leagues, and how continued innovation impacts efforts to engage new or broader audiences.

What You'll Learn from This Session...

  1. How to develop more engaging, innovative brand activations through esports and gaming
  2. Building on the steady increase of long-term relationships between teams, leagues and brands
  3. Creating authentic platforms with digital-savvy audiences in mind
  4. What’s next beyond branded segments, social mentions and incremental revenue opportunities

Speakers

Steve Arhancet Co-CEO Team Liquid
Phil Hruska Manager of Media Strategy American Honda
Matthew Archambault Head of Esports Partnerships & Business Development for North America Riot Games
Mikhail Klimentov Assignment Editor The Washington Post

Event Details

Event Type Episode

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