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What Global Response to Black Lives Matter Tells Us About Brand Activism

In this session...

In under 2 months, the Black Lives Matter movement generated 46+ million social mentions across five global markets. Join TBWA's consumer strategy and social insight practice 65dB to hear an analysis of #BlackLivesMatter conversations in the U.S., the UK, France, Japan and Mexico to understand the global movement’s local nuances and what people really want from brands.

Speakers

Emmanuel Anjembe Managing Director 65dB
Francois Vogel CEO 65dB
Hannah Murcott Senior Insights Analyst 65dB
Julie Quicray Junior Strategy Planner 65dB

Event Details

Event Type Workshop

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