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Rebranding an icon: BBC Two

In this session...

BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe. Join the BBC and Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.

BBC Two’s recent rebrand – its first in 25 years – was created collaboratively by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world - including The Mill, Future Deluxe, Aardman and Mainframe. Each was given creative freedom to reinterpret the ‘iconic curve’ and express their own ideas to give BBC Two a new, contemporary relevance.

Join Michael Lean, Head of Strategy at the BBC, and Stuart Radford, Executive Creative Director at Superunion to peer behind the screen and hear the lessons learnt from one of the most significant rebrands of the 2010s.
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What You'll Learn from This Session...

  1. ● How do you bring relevance to an iconic brand while staying true to its original spirit?
  2. ● Can brands be created through external artistic collaborations?
  3. ● Is it possible for an agency to work together with an in-house team and both be happy with the final outcome?

Presented with


Speakers

Michael Lean Head of Brand Strategy at the BBC and Head of Planning at BBC Creative BBC
Stuart Radford Executive Creative Director Superunion

Event Details

Event Type Episode

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