In this session...
2020 has solidified the role of connected TV in the advertising marketing mix. Streaming has remained a bright spot this year, as more TV is now watched via streaming than linear. As more consumers around the world cut the cord, the question now becomes, what should ad buyers expect from TV?
Samsung Ads, one of the leaders in advanced TV, will share insights from around the globe and discuss the latest trends in streaming viewing behaviors, content, and what global brands will need to think about as they plan for 2021.
What You'll Learn from This Session...
- In North America, 84% of all Samsung Smart TVs are engaging in streaming activity.
- With a more limited supply of linear cable offerings in the EU, we are seeing 89% of all Samsung Smart TVs engaging in streaming activity.
- In addition, time spent streaming increased +45% in the combined regions between Q1 and Q2. Compared to Q4, the increase is +116%.