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Season of Streaming: The Marketing Playbook for an Unprecedented Holiday Season

Wed, October 07 at 2:00 PM EDT

AWStudios Channel

In this session...

Marketers are changing the playbook this year -- from messaging to timing to budget. Get a first look at new data that unwraps what marketers should expect this Holiday season and hear from marketer leaders how they are adapting strategies to reach shoppers.

What You'll Learn from This Session...

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Presented with


Speakers

Todd Kaplan Vice President, Marketing PepsiCo
Dan Robbins VP Marketing Roku
Ben Henniges Associate Director of E-commerce Spark Foundry
Kate Brady Head of Media Innovation & Partnership Development PepsiCo

Event Details

Event Type Episode

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