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The Keys to Going Big on Tentpoles when the Lights Go Out

Mon, October 05 at 2:00 PM EDT

Entertainment Channel

In this session...

With sports in limbo, TV premieres on hold, and live events delayed, it's a jump ball for consumer attention that can bounce in any direction. Hear how Rocket Mortgage replaced traditional sponsorship and experiences with streaming-first tentpole events to engage fans and drive business outcomes.

What You'll Learn from This Session...

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Presented with


Speakers

Alison Levin VP Ad Sales & Strategy Roku
Casey Hurbis Chief Marketing Officer Rocket Mortgage

Event Details

Event Type Episode

Track  Streaming  

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