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Quantcast: Audience Insights that Power Marketing Strategy

In this session...

Are you struggling to expand your customer base and find new audiences? How are you getting the most up-to-date insights to keep up with rapidly shifting consumer behavior? Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he explores how you can harness the power of audience behavior to get a live view of your own current and prospective customers. This will include a live demo of Quantcast’s behavior graph and Audience Planner for planning & activation.

TAKEAWAY:

* Machine learning coupled with live data
* Behavior graphs in understanding changing consumer behavior
* Direct activation tools in audience planning

We will provide insights and actionable strategies across multiple holiday retail categories.

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What You'll Learn from This Session...

  1. * Insights and Actionable Strategies -- Fashion, Jewelry & Beauty
  2. * Insights and Actionable Strategies -- Toys & Children's Gifts
  3. * Insights and Actionable Strategies -- Consumer Electronics
  4. * Insights and Actionable Strategies -- Food & Drink

Presented with


Speakers

Peter Day Chief Technology Officer Quantcast

Event Details

Event Type Workshop

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