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A conversation that matters; the next chapter of audio

Wed, October 07 at 10:00 AM EDT

Creativity Channel presented by AMC Networks

In this session...

In a year where we experienced total screen fatigue and increased audio consumption across connected devices, brands are taking creative control and moving from simple voice commands to easy conversations. In this session, Pandora will take you through a journey to illustrate the next generation of audio and how to earn engagement with consumers in their connected lives.

What You'll Learn from This Session...

  1. Find out why the rapid adoption of connected devices means audio needs to be a serious part of your media strategy. Understand how the rapid…is driving big brands to consider an audio strategy
  2. Discover how to use voice as a way to engage consumers and start a conversation proactively, beyond “the assistant”
  3. Learn how audio and voice are coming together, bringing forth exciting new creative and measurement opportunities for marketers

Presented with


Speakers

Molly Mitchell Ad Innovation Strategy Pandora Media
Roger Gerhmann Group Creative Director Studio Resonate, Pandora Media
Alex Barwick Group Media Director, KFC Wieden + Kennedy

Event Details

Event Type Episode

Track  Audio & Podcast  

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