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Why Does Prebid Matter? A Conversation with News Corp's Stephanie Layser

Mon, October 05 at 11:00 AM EDT

Acceleration Channel presented by Acxiom

In this session...

In an ad tech world dominated by walled gardens and black boxes, Prebid.org has emerged as a shining light. In this fireside chat, OpenX CTO (and Prebid board member) Paul Ryan will speak with News Corp's Stephanie Layser about why publishers are so excited about Prebid, where the technology will go in the coming years, and how the industry can rally around “open technology” to shift power, and revenue, away from the walled gardens.

What You'll Learn from This Session...

  1. Discover what Prebid is, and how publishers like News Corp are using it
  2. Find out how Prebid can lead to revenue lifts for publishers
  3. Hear about the pros and cons of open solutions compared to black boxes

Presented with


Speakers

Paul Ryan CTO OpenX
Stephanie Layser VP of Advertising Technology & Operations News Corp

Event Details

Event Type Episode

Track  AdTech  

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