In this session...
The TV media buying world was already experiencing an evolution with the definition of TV expanding to include all screens when it was further complicated by the events of 2020. How, from a business standpoint, does the media buying industry build back up? Just as New York was the first hit in the country, the New York market is also the first to rise and it’s already leading the way back to prosperity.
This panel will explore the trends of recent months and within the current time-frame, with an eye toward the promise and power of multi-screen, strategic reallocation and a more masterful use of state of the art capabilities and technology. The future of the industry starts with the New York market and sets the tone for the rest of the country. Join us for this important discussion on moving the industry forward.
What You'll Learn from This Session...
- - Important new market trends and consumer behaviors that have emerged since the onset of the pandemic
- - The power of a multi-screen approach with state of the art capabilities and technologies
- - How the New York market is building back up and paving the way for the rest of the country