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Creating Outcomes: Marketing Innovation Through Data-driven Predictions

Thu, October 01 at 9:00 AM EDT

Rebuilding Channel presented by Twitter

In this session...

We’ve heard it all before. “Marketing is more complex than ever with so many new consumer touchpoints, endless amounts of data and shrinking budgets.” With outcomes and financial measurement becoming a larger focus at the c-suite and boardroom level to fuel growth in the current environment, marketers are actively searching for a data-driven, reliable and next-gen solution that delivers agile, economic and fast outcome measurement at global scale.

Join leaders from Mondelez, Reckitt Benckiser, Univision and Nielsen to hear how they are addressing these challenges and improving their top and bottom line. View Less

What You'll Learn from This Session...

  1. The use of benchmarks, advanced models and analytics to understand how budget allocations can translate into sales levels and marketing outcomes
  2. How far are we from delivering outcomes based guarantees
  3. How can marketers scale metrics across countries, brands and categories

Presented with


Speakers

Elaine Rodrigo Chief Insights & Analytics Officer RB
Agustin De Dios Director, Global Growth Analytics Mondelez
Roberto Ruiz EVP, Insights & Analytics Univision Communications
Lana Busignani EVP, Global Analytics Nielsen

Event Details

Event Type Episode

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