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Blurred Lines: Evolving Measurement to Cross-Everything

Wed, October 07 at 1:30 PM EDT

Acceleration Channel presented by Acxiom

In this session...

Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?

This panel will explore the opportunities and challenges of cross media measurement and the unique roles everyone must play to get there. View Less

What You'll Learn from This Session...

  1. What do advertisers really want from measurement? What’s needed to get there?
  2. How do the media currency standards hold up to today’s evolving landscape?
  3. What’s the role of each player in the media industry to truly enable cross-media measurement?

Presented with


Speakers

Kavita Vazirani EVP, Insights & Measurement NBCUniversal
Sara Fischer Media Reporter Axios
Scott Brown GM, Audience Measurement Products Nielsen
Ben Jankowski SVP, Global Media MasterCard

Event Details

Event Type Episode

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