In this session...
Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?
This panel will explore the opportunities and challenges of cross media measurement and the unique roles everyone must play to get there.
What You'll Learn from This Session...
- What do advertisers really want from measurement? What’s needed to get there?
- How do the media currency standards hold up to today’s evolving landscape?
- What’s the role of each player in the media industry to truly enable cross-media measurement?