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Your audience is here: The massive untapped opportunity of in-app

Mon, October 05 at 11:30 AM EDT

Acceleration Channel presented by Acxiom

In this session...

Join Twitter's MoPub in conversation with The Trade Desk for a discussion shining light on why brands can't afford to ignore the audience opportunity offered by the in-app environment.
We'll cover
1. Activating your audience: what reaching your audience looks like in the in-app world — including the opportunity offered by gaming.
2. The metrics that matter in-app: How and what to measure (yes, it's measurable).
3. How to scale an in-app campaign: Lessons from The Trade Desk on helping savvy brands find success in-app.

What You'll Learn from This Session...

  1. Activating your audience: what reaching your audience looks like in the in-app world — including the opportunity offered by gaming.
  2. The metrics that matter in-app: How and what to measure (yes, it's measurable).
  3. How to scale an in-app campaign: Lessons from The Trade Desk on helping savvy brands find success in-app.

Presented with


Speakers

Brian Bravo Lead, Strategic Partnerships – MoPub MoPub, a Twitter Company
Shaina Cohen Inventory Partnerships The Trade Desk

Event Details

Event Type Episode

Track  AdTech  

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