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Setting new standards in Government Digital Advertising

In this session...

Brand Safety.

Transparency in the Programmatic waterfall.

Data Best Practice.

Returning safely to a social platform.

All known, longstanding challenges that the industry continues to grapple with…

In this session you will hear from the Government Communications Service and the Government’s media buying agency, OmniGOV, on how they are working together to transform elements of the Government’s approach to digital marketing to better navigate these challenges.

What You'll Learn from This Session...

  1. The SAFE framework for Government brand safety
  2. The creation of a Government SSP
  3. Least Data by Default
  4. SAFE return to YouTube

Presented with


Speakers

Amanda Svensson Chief Media and Marketing Data Officer HM Goverment
Frances Smithson Policy Officer Cabinet Office
Matt Taylor MD Sales UK Ogury

Event Details

Event Type Workshop

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