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Dark Social: The Rise of Brand Communities

Mon, October 05 at 10:00 AM EDT

Creativity Channel presented by AMC Networks

In this session...

Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.

In this session, hear from Mekanism Chief Social Officer, Brendan Gahan and dark social expert, Bonin Bough, as they discuss the rise of dark social and its massive potential for brands to build direct lines of communication with consumers and build stronger brand communities. View Less

What You'll Learn from This Session...

  1. Own 1:1 communication with your customer
  2. Gain trust by adding value
  3. Make communication personal & direct

Presented with


Speakers

Brendan Gahan Partner, Chief Social Officer Mekanism
B. Bonin Bough Founder & Chief Growth Officer Bonin Ventures

Event Details

Event Type Episode

Track  Culture  

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