In this session...
Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.
In this session, hear from Mekanism Chief Social Officer, Brendan Gahan and dark social expert, Bonin Bough, as they discuss the rise of dark social and its massive potential for brands to build direct lines of communication with consumers and build stronger brand communities.
What You'll Learn from This Session...
- Own 1:1 communication with your customer
- Gain trust by adding value
- Make communication personal & direct