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The Truth About Change – enduring constants in uncertain times.

Thu, October 01 at 10:00 AM EDT

AWStudios Channel

In this session...

Join McCann Worldgroup and leading CMOs as we discuss the momentous events and movements shaping the world we inhabit today and their impact on brands, people, culture and industry as we adapt to an environment characterized by accelerated and on-going uncertainty.

In conversation with Mark Lund they will examine how the 8 key AdWeek Pillars - Acceleration: Community; Creativity; Entertainment; Equality; Leadership; Purpose and Rebuilding - are:

- Manifesting in their industry

- The extent of the changes being felt

- The resulting imperatives for their product, people and businesses. (I.e. Entertainment – what will consumers want this to be and in what format – what follows after Instagram/TikTok?)

These industry leaders will assess the changes they expect to see - as well as the enduring constants - and what will matter more than ever to our industry in the year ahead. View Less

What You'll Learn from This Session...

  1. how the 8 key AdWeek Pillars - Acceleration: Community; Creativity; Entertainment; Equality; Leadership; Purpose and Rebuilding - are manifesting in different industries.
  2. The impact of the momentous events and movements shaping the world today and their impact on brands, people, culture and industry.
  3. What will matter more than ever to our industry in the year ahead.

Presented with


Speakers

Mark Lund President, UK & Europe McCann Worldgroup
Zeynep Yalım Uzun Chief Marketing Officer Arçelik
Susan O'Brien Global Brand Director Just Eat

Event Details

Event Type Episode

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