BACK TO SCHEDULE

Esports & Gaming 101: A How-To Guide for Brands Ready to Play

Wed, October 07 at 11:00 AM EDT

Entertainment Channel

In this session...

Leveling up your esports & gaming strategy? Learn best practices and insider tips for brands, agencies and partners looking to break into the world of esports & gaming from industry thought-leaders, intrepid brand marketers, and the talent behind the gamers themselves.

What You'll Learn from This Session...

  1. What to anticipate, what to embrace and how to avoid pitfalls when tapping into esports and gaming marketing
  2. How to identify the right partner (talent, team, league, publisher or other)
  3. Best practices for internal education at your organization or brand and how to get the right decision-makers to say ‘yes’ to gaming

Speakers

Gabe Gordon Co-Founder & Managing Partner Reach Agency
Douglas Veney Influencer & Esports Marketing Manager Nestlé
Brett Lautenbach President NRG Esports
Jocelyn Parmenter Senior Director, Partnerships ICON
Justin Warden CEO Ader Gaming

Event Details

Event Type Episode

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.