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CTV in 2020: Maximizing the Advertiser Opportunity

Thu, October 01 at 6:00 AM EDT

Entertainment Channel

In this session...

CTV has been gaining huge momentum in the last year with the increase of consumer adoption, the evolution of viewing habits and a plethora of advertiser opportunities. This year especially has seen a drastic rise of CTV usage with the onset of COVID 19.

In this session, Patricia Dixon, Buyer Lead UK and Nordics at Magnite, will lead a discussion around CTV and the various opportunities and challenges that advertisers need to be aware of in this market.

What You'll Learn from This Session...

  1. Impact of COVID on CTV growth in the UK
  2. How the increase of consumer adoption is being translated back to agencies and brands
  3. Key buyer trends around Connected TV in the UK Market
  4. Unique CTV opportunities for advertisers (including targeting, addressability, formats & more)
  5. The future state of CTV

Presented with


Speakers

Patricia Dixon Buyer Lead, UK & Nordics Magnite
Richard Kanolik Head of Programmatic Vodafone
Martin O'Boyle MD Partnerships PMX Publicis Media
Kristian Claxton Head of Engagement Finecast

Event Details

Event Type Episode

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