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Maintaining Addressability in a Cookieless World

Mon, October 05 at 2:00 PM EDT

Acceleration Channel presented by Acxiom

In this session...

As third-party cookies head into the rearview mirror,, it's critical for advertisers to move forward and find viable alternatives to ensure they can continue to reach their audiences. Learn how one retailer drove efficiencies and improved ROAS by running a cookieless ad campaign.

What You'll Learn from This Session...

  1. Understand the loss of third-party cookies and mobile IDs and the impact on the future of targeting and measurement
  2. How marketers are approaching programmatic ad campaigns today
  3. How the industry is coming together to bring consumer trust back into the ecosystem

Presented with


Speakers

Travis Clinger SVP, Addressability and Ecosystem LiveRamp

Event Details

Event Type Episode

Track  AdTech  

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