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Returning to Growth: How B2B Marketers are leading through change

Thu, October 01 at 10:00 AM EDT

Rebuilding Channel presented by Twitter

In this session...

We are entering a period where businesses are looking to regenerate and return to growth. No matter what scenario your organisation is in, marketing is an integral part of driving your business recovery. Join LinkedIn Marketing Solutions, for this panel discussion to hear from senior marketers at leading B2B organisations on how they are navigating through change.

Specifically from joining this panel you will gain insights into:

• How leading B2B organisations are successfully pivoting their marketing strategies with less resources, budget and traditional physical channels
• Creative and content best practices which strike the right balance in driving business growth whilst also remaining empathetic towards the current climate
• And what new-norms are emerging – be it new ways customers are purchasing or smarter ways of engaging them – which will leave lasting marks on the way business is done going forward
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What You'll Learn from This Session...

  1. How leading B2B organisations are successfully pivoting their marketing strategies with less resources, budget and traditional physical channels
  2. Creative and content best practices which strike the right balance in driving business growth whilst also remaining empathetic towards the current climate
  3. And what new-norms are emerging – be it new ways customers are purchasing or smarter ways of engaging them – which will leave lasting marks on the way business is done going forward

Presented with


Speakers

Fiona Gallagher Group Marketing Manager LinkedIn
Ashling Kearns CMO EMEA Salesforce
James Harris Global Chief Strategy Officer Mindshare

Event Details

Event Type Episode

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