In this session...
“Is 2020 over yet?”
2020 was a disruption like we haven’t seen in a generation.
Routine tasks - like weekday lunches or getting dinner on the table – have suddenly become more complicated and CPG brands have pivoted to help consumers solve everyday problems. Consumers are cooking more often, trying new recipes, making fewer/bigger trips to the grocery store, looking for value, and engaging ecommerce platforms at a higher rate than ever.
Successful brands know the impact of ecommerce extends into the brick and mortar world too – but they don’t always have the tools to easily and quickly measure that impact.
Discover how Kroger and Microsoft have partnered to help brands win the digital aisle: inspire shoppers, win new household, and prove performance both online and in-store.