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Fresh for Everyone: Kroger’s Recipe for Brands to Win the Digital Aisle

Wed, October 07 at 3:00 PM EDT

Rebuilding Channel presented by Twitter

In this session...

“Is 2020 over yet?”

2020 was a disruption like we haven’t seen in a generation.

Routine tasks - like weekday lunches or getting dinner on the table – have suddenly become more complicated and CPG brands have pivoted to help consumers solve everyday problems. Consumers are cooking more often, trying new recipes, making fewer/bigger trips to the grocery store, looking for value, and engaging ecommerce platforms at a higher rate than ever.
Successful brands know the impact of ecommerce extends into the brick and mortar world too – but they don’t always have the tools to easily and quickly measure that impact.

Discover how Kroger and Microsoft have partnered to help brands win the digital aisle: inspire shoppers, win new household, and prove performance both online and in-store.

Speakers

Caroline Pratt SVP Kroger
Jing Feng Chief Operations Officer Microsoft PromoteIQ

Event Details

Event Type Episode

Track  Rebuilding  

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