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Corporate Meltdown: How Burger King lit a fire under the plastic debate

Tue, September 29 at 9:30 AM EDT

Purpose Channel

In this session...

Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in Sept 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 9 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.

Join JKR’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about the power of disruptive ideas, what it takes to make them a reality, and how brands can use creativity to drive positive change. View Less

What You'll Learn from This Session...

  1. The power of disruption - how can brands use game changing ideas to earn more than their fair share of media?
  2. From idea to reality - what’s the secret to making disruptive ideas happen?
  3. Creativity and impact - how can brands use creativity to drive positive change?

Presented with


Speakers

Katie Evans Marketing Director, UK Burger King
Jonny Spindler Managing Director Jones Knowles Ritchie

Event Details

Event Type Episode

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