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Blazing a trail - the UK blueprint for global cross media measurement

Fri, October 02 at 7:30 AM EDT

Acceleration Channel presented by Acxiom

In this session...

Last year ISBA announced the launch of Origin- the UK cross media measurement programme to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). 10 months on how is the project progressing and why is it so important?

What You'll Learn from This Session...

  1. The latest on Origin
  2. Why the programme is so important to advertisers
  3. How Origin is working to the WFA global principles

Presented with


Speakers

Sarah Mansfield VP Global Media Europe and Americas Unilever
Richard Halton Director Origin

Event Details

Event Type Episode

Track  Future of MarTech  

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