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Climate change and the Advertising Industry

Thu, October 01 at 10:30 AM EDT

AWStudios Channel

In this session...

The world is consumed with tackling the Covid crisis.
The Climate crisis is on hold.
Should it be?
Do we in advertising have a responsibility re-ignite awareness?

As Covid restrictions are eased, it’s time to discuss how both live alongside each other and whether they need to share the stage in equal measure.
Hosted by IPA, and chaired by Dominic Mills, who is himself undecided, the session will review the actions that have been taken in adland so far on the climate crisis, and discuss whether more could (and should) be done.

The world is consumed with tackling the Covid crisis.
The Climate crisis is on hold.
Should it be?
Do we in advertising have a responsibility re-ignite awareness?

As Covid restrictions are eased, it’s time to discuss how both live alongside each other and whether they need to share the stage in equal measure.
Hosted by IPA, and chaired by Dominic Mills, who is himself undecided, the session will review the actions that have been taken in adland so far on the climate crisis, and discuss whether more could (and should) be done.
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What You'll Learn from This Session...

  1. 1. What agencies are doing (internally and with clients) to halt the damage to the planet – and whether this has been put on pause due to the pandemic
  2. 2. Should clients and agencies be doing more to change consumer habits - and if so, what?
  3. 3. Are consumers as engaged with the climate crisis as the advertising industry thinks they are – and has this changed as a result of COVID-19?

Presented with


Speakers

Dominic Mills Columnist Mediatel
Rob McFaul #changethebrief advisor Mindshare
Anthony Falco Chief Production Officer adam&eveDDB
Ruth Wright Managing Editor Euronews

Event Details

Event Type Episode

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